The Shift From Analytics to Journey Science

WP-Hiding-In-Plain-Sight-Cover.jpgData is the watchword of modern business. Generated by billions of transactions, web clicks, phone calls, and device behaviors, data is the raw material of decision-making. Like any raw material in a process, data must be refined in order to reveal its full potential. 

Journey Science is a different approach to answering business questions. This paper describes the skill-sets needed, the process and the prescribed team structure to harness the power of Journey Science.