Why banks must devote the energy to tap into the power of Journey Sciences
The ability to see a business connected in the way journey sciences does, will show the story of that business, and the journeys customers take when engaging with it. It illuminates the twists and turns we never expected to be part of the customer’s trip, and helps weed out the superfluous, focusing on the moments that truly matter.
By Lori Bieda, Head of Analytics Center of Excellence Bank of Montreal. Lori is an analytics and marketing executive with 20+ years experience driving profitable business growth through the strategic use of business insights and analytics.