HOW TO LEVERAGE CLICKFOX DATA TO ENHANCE MARKETING STRATEGY
The Utility industry provides an invaluable product for its customers, and companies go to great lengths to make sure that their customers aren’t left out in the cold. At the same time, customers have an obligation to pay their bills on time. Utilities across the globe face collection issues each and every day.
This Utility took action by creating an innovative marketing campaign that targeted customers with a history of creating payment arrangements to delay paying their bill in full.
Cross channel behavior: the key insights ClickFox allowed the company to pinpoint exactly how customers behave after receiving the email or the outbound call. In addition to determining the success of each campaign, the marketing team also better understands how customers prefer to interact moving forward.