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A wireless provider adding and losing thousands of customers each month wanted to identify customers likely to have specific negative experiences leading to churn and develop new customer treatment strategies to maximize retention probability.
The wireless carrier already had a substantial amount of data connected every single day, why not look at what caused attrition?
To truly understand what drove churn, ClickFox analyzed customers on a journey to attrition and honed in on a specific population to trial an intervention program which identified over $100M in at-risk customer opportunity
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