WHY JOURNEY SCIENCE?
One can only make the best decision possible based on the information available to them. By combining business contextualization as an additional data attribute, along with customer interaction data, segmentation data and derived attributes, the Journey Dataset is the most intelligent input for data analysis and decision making.
It tells the whole story. Humans collect data from the stories they hear and then make informed decisions based on the data collected. Journey data includes the complete story allowing you to make the most precise decision possible based on REAL DATA, what is ACTUALLY HAPPENING, not theory.
The future of Journey Sciences is sharing tools and learnings, making everyone collectively smarter, and challenging the community to break the boundaries of intelligent data utilization across all industries to make our world a better place.