"Journey sciences will redefine insurance over the next decade, separating the winners from the losersourneys "incorporate the element of time, the fourth dimention." - Jonathan Kalman, Eos Venture Partners
"50% of customer interactions happen during a multi-event, multi-channel journey." - McKinsey & Company
"We can finally trace the multitude of things a customer does and how it affects the bottom line of our business." - Lori Bieda, Head of Analytics - BMO
The ClickFox Journey Architecture approach enables journey definition, organization, understanding and analysis.
Journeys are complex. They are living, breathing, things not based in one, or a set combination of channels.
The Journey Architecture standardizes enterprise journeys and enables them to be monitored from start to finish by business analysts.
From over 10 years of experience, here are just a few example use cases ClickFox can help your company with:
Understand quickly what web or mobile app pages drive customers to costly contact front-line employees.
Develop more targeted digital campaigns and adoption plans through analyzing customer behaviors in human touch channels and determining which interactions and customers are the best candidates for digital adoption.
CSAT/NPS Drivers Drivers
When satisfaction data is connected with upstream touchpoints this rich journey dataset tells the entire story for the survey results.
Source: McKinsey & Company