Not all event data is created equal

Despite the proliferation of event-based data, many companies struggle to fully utilize their data to uncover the insights frequently promised. Only by utilizing the rich analytical context that the sequence provides will companies adequately answer their relevant business questions and fulfill the promise of the new age of big-data enlightenment.

In this paper, you will learn that without considering the true sequence of events, companies fail to unlock the embedded, inherent meaning of their event data.